Online Investing Report 2025
Now in its 9th year, the Online Investing Report is Boring Money’s flagship report, used by Boards, CEOs, ExCos and Heads of Marketing to size the market, develop business cases, track competitor developments, review pricing models and trends, read fresh consumer data, monitor market trends, and access £AUA and account forecasts. With consumer data from Jan '25 and provider data as of Q4 '24, this is the most up-to-date, detailed report on the growing direct-to-consumer investment and pension market in the UK.
Who's it for?
The Online Investing Report 2025 is Boring Money's flagship award report. Offering unparalleled insights and data, this is a must-have resource for any provider who operates, distributes on, or is setting up a direct-to-consumer investment or pension business in the UK.
Key insights
Key chapters
Sources and methods
Our sources draw on the latest consumer insights from January 2025, offering a clear view of current sentiment, behaviours, and intentions.
Market data from Q4 2024 delivers the most recent figures to support your business planning and competitive analysis.
Competitor insights and proposition development are further strengthened by provider testing conducted in Q4 2024, using over 40 test accounts.
Our report is compiled from:
6,000 nationally representative UK adults, Jan '25
3,000 UK DIY platform users, Dec '24
Market data on AUA and Customer Accounts from 20+ platforms
User experience testing of 40+ UK DIY platforms, including secure sites & call centres
22,000 consumer platform reviews from Boring Money's consumer website
Get in touch with us to buy the report
Please contact rachel@boringmoney.co.uk for more information or to request a call with the research team.
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