The Boring Money Best Buy Awards 2025 are coming

Now in their seventh year, the Boring Money Best Buy Awards continue to be used by the end consumer, who uses our impartial perspective, our deep dives into technical information and the voice of fellow customers to inform their choices. They are designed to give consumers the ability to make better financial decisions and commend the industry for excellence in product creation, communication best practice, fair charges and strong service.

We award Best Buy and Best For Awards based on a rigorous five-point methodology, assessing costs and charges, testing of customer service response times, reviews of the key features providers offer to customers, reviews from real customers, and our own analysis based on our test accounts.

How can you make sure you showcase your proposition?

The assessment process has already begun and will continue over the next two months. However, there are a few ways firms can support their brand as part of the award process.

Boost your Customer Reviews

The voice of the customer is at the core of the Boring Money brand. With over 18,000 investment specific consumer reviews on our site, the voices of your customers continue to be a powerful validator for your brand and a vital component of social proof. Additionally, customer reviews constitute about one-third of a provider’s total score in key categories. As such, we invite brands to encourage their customers leave a review for your firm on your respective Boring Money Review Page. If you would like a custom link to support please get in touch.

Our Specialist Award Categories Return

In 2025, we’re going to continue our specialist awards that we will be judged by an expert panel. You can enter your firm for these awards based on the criteria below.

The Paul Bradshaw Innovation Award 2025

This award will recognise leading innovation in the wealth, investment and pensions sector in 2024. This innovation should demonstrably make consumers’ lives better and stand out in the market for breaking new boundaries.

It could be tech-related, or represent innovation in functionality, pricing, engagement, apps, websites, content or other.

The judges for this award will be announced shortly.

Submissions should include the following:

• A clear illustration of the innovation – a link, video, written submission or other. (Limit 400 words)

• The date it went live (Should be after 1 January 2024)

• An explanation of how this makes consumers’ lives easier/what problem is it solving? (Limit 400 words)

• An explanation of how this is unique or ground-breaking. (Limit 400 words)

The judges will decide the winner who will be announced on 12 February 2025.

The winner will be awarded the Best Innovation 2025 award.

Vulnerable Customer Support Award 2025

Following great response from our readers, and some truly remarkable work by the industry, we will be looking to recognise firms which have excelled in supporting vulnerable customers in 2024.

The judges will be looking for a firm which has gone the extra mile in thinking about how to improve outcomes for vulnerable customers.

These projects can be very targeted and specific, or more general, but you should be able to evidence how they have led to better outcomes.

Please include illustrations and evidence of initiatives in your answer with up to 3 attachments or links supporting your answer.
(Total 800 words)

This judges for this award will also be announced shortly.

Best Client Communication Award 2025

Consumer communications have been thrust back into the spotlight by Consumer Duty, and there is a lot of work to be done here! We are introducing a dedicated award to recognise excellence in client communication, to acknowledge those firms which have made huge progress and delivered great content and comms over the last 12 months. The judges are looking for examples of client communications which are clear, easy to understand and will inform and engage a consumer, enabling better choices and better customer outcomes.

Please supply up to 3 client communications or journeys which evidence work completed in 2024 to improve or enhance your communications.

These can be written documents, online journeys, videos, audio, infographics or other.

Please evidence that these have delivered better outcomes for clients, either with improved engagement, open rates, actions taken or validation with qualitative testing.

Judges for this award will be announced shortly.

We wish you the best of luck and look forward to reading your entries.