8 providers win Boring Money’s 2024 Best Buy ISA Award

Boring Money’s annual investment awards crown eight ISA providers and nine pension providers as winners of the coveted Boring Money Best Buy Awards 2024.

The winners of the Best Buy ISAs 2024 are:

• AJ Bell

• Bestinvest

• Fidelity

• Interactive Investor

• Moneyfarm

• Nutmeg

• Trading 212

• Vanguard

Now in their sixth year, these awards include over 15,000 customer ratings, dozens of pricing scenarios, detailed testing of 35 product features and rigorous customer service testing.

Boring Money CEO Holly Mackay comments,

“This year we have been able to put more emphasis on what the customer thinks, with thousands of ratings and reviews to inform us. “Since we started these awards in 2018, the DIY investment market has almost doubled from just over £200 billion to £370 billion as at Q3 23. As the market grows, and as the number of less confident investors increases, consumers need more help than ever to help them choose a suitable option.”

Boring Money have also awarded Best Buys Awards for Best Pension (SIPP), Best Lifetime ISA (LISA) and Best Junior ISA (JISA) categories. The complete list of winners, including “Best for” category awards such as Best Investment App, Best for Beginners, Best for Share Traders, Best for Investment Enthusiasts, Best App, Best for Customer Service and Best for Low Cost for ISAs and Pensions across multiple balances will be accessible at boringmoney.co.uk from 10am Wednesday 21st February 2024.

Boring Money revealed the winner during an online insights session, which can viewed below.

Notes to editors:

1. Boring Money is an independent research and publishing house which provides information, tips and Best Buy tools to savers and investors.

The business conducts regular research with industry providers and UK consumers to track the developing DIY investment market from both the customer and provider perspective. Boring Money holds test accounts with over 35 investment platform providers. It also holds regular focus groups and interviews with consumers to ensure regular input and feedback from the user perspective.

2. Founder Holly Mackay has worked in the investment industry for 25 years and is supported by a team of 28 researchers, analysts, technologists and marketing execs. Boring Money is not regulated to give personal financial advice nor is it regulated by the industry watchdog.

3. The full list of winners and supporting methodology will be accessible via the Boring Money homepage from 9am Wednesday 21st February 2024.
Visit boringmoney.co.uk

4. The winners for the 2024 Boring Money Best Buy Pension Award are:

• AJ Bell

• Aviva

• Fidelity

• Hargreaves Lansdown

• Interactive Investor

• Moneyfarm

• Nutmeg

• Pension Bee

• Vanguard

5. Boring Money’s ISA methodology